by Wiseguy » Thu Mar 24, 2022 7:41 am
Below is an excerpt from an interesting article that suggests that, at least for many companies, legalized sports betting may not be such an easy windfall in the long term...
“This is what happened in Atlantic City for years. They gave these promotions, so they couldn’t make any money,” he explained. Eventually the introductory offers had to end, and then multiple casinos closed, including ones Donald T,rump owned at various times. “It’s going to be the same with this,” Mr. Woinski said, referring to digital sports betting.
That doesn’t mean online sports betting won’t work as a business long-term, it’s just that many companies likely won’t survive. Mr. Woinski said those that do are likely to be the ones that also offer online casino gambling, such as poker and blackjack. “Online gambling is a completely different animal. That’s where you make money,” he said.
Only a handful of states have legalized online gambling such as poker or blackjack, and that has made it even harder for online betting companies to make money so far. “Sports is a very low-margin product,” said Mr. Burns from the Canadian Gaming Association. Profit margins are often just 5 per cent to 6 per cent. “Sports books can lose money on a weekend if things don’t go well.”
Online casinos, meanwhile, can be quite profitable. There’s a reason for the saying: The house always wins. Already, some U.S. companies are trying to venture into this market to subsidize their sports betting losses, with DraftKings buying Golden Nugget Online Gaming Inc., an online platform in New Jersey and Michigan, last year.
“Sports betting should act as the top of funnel acquisition tool to bring users onto the platform,” suggests Mr. Fishman, the analyst at MoffetNathanson. The real money can then be made by cross-selling higher-margin online casino services.
The billion-dollar question for Ontario sports betting: Are profits possible – or is it the next cannabis bust?
https://www.theglobeandmail.com/busines ... e-profits/
Below is an excerpt from an interesting article that suggests that, at least for many companies, legalized sports betting may not be such an easy windfall in the long term...
“This is what happened in Atlantic City for years. They gave these promotions, so they couldn’t make any money,” he explained. Eventually the introductory offers had to end, and then multiple casinos closed, including ones Donald T,rump owned at various times. “It’s going to be the same with this,” Mr. Woinski said, referring to digital sports betting.
That doesn’t mean online sports betting won’t work as a business long-term, it’s just that many companies likely won’t survive. Mr. Woinski said those that do are likely to be the ones that also offer online casino gambling, such as poker and blackjack. “Online gambling is a completely different animal. That’s where you make money,” he said.
Only a handful of states have legalized online gambling such as poker or blackjack, and that has made it even harder for online betting companies to make money so far. “Sports is a very low-margin product,” said Mr. Burns from the Canadian Gaming Association. Profit margins are often just 5 per cent to 6 per cent. “Sports books can lose money on a weekend if things don’t go well.”
Online casinos, meanwhile, can be quite profitable. There’s a reason for the saying: The house always wins. Already, some U.S. companies are trying to venture into this market to subsidize their sports betting losses, with DraftKings buying Golden Nugget Online Gaming Inc., an online platform in New Jersey and Michigan, last year.
“Sports betting should act as the top of funnel acquisition tool to bring users onto the platform,” suggests Mr. Fishman, the analyst at MoffetNathanson. The real money can then be made by cross-selling higher-margin online casino services.
[b]The billion-dollar question for Ontario sports betting: Are profits possible – or is it the next cannabis bust?[/b]
https://www.theglobeandmail.com/business/article-the-billion-dollar-question-for-ontario-sports-betting-are-profits/